I'm a Creative Director and Artistic Director with over twenty years of experience in luxury fashion editorial, creative direction, fashion design and styling. Fourteen of those years were spent at Condé Nast Germany, including as Fashion Director at Glamour, leading and directing editorial productions at the highest level.
In 2015, I founded So BANG, an independent creative studio for edible couture, driven by my two greatest passions: fashion and pastry. Building something entirely from scratch demanded a different kind of thinking: translating vision into physical form, and developing a deep understanding of material, proportion and detail. Throughout, I continued working across the fashion and luxury industry as a creative director, creative consultant, designer and stylist.
These two chapters, one defined by the rigour of a major international publishing house, the other by the freedom and responsibility of building something singular continue to shape the way I approach creative direction today: with curiosity, vision, precision and intuition.